Have you ever come across a situation where you have to explain something in 3 minutes to an audience which seems to have no clue what you are talking about? Use the car metaphor. It works.
Cars are ubiquitous. We all use them, either driving them or being simple passengers. We know their shape, size, their brands, the engine noise – some even name their cars. They are big or small, fast, slow, mean, cute. Making a parallelism of a solution or product with cars is easier, but you have to pick the right attributes. An example is systems and network management and why you need them. Try to drive your car without adjusted mirrors and no dashboard: You don’t know if there are other cars in your rear corners, so you cannot change lane easily or turn. You don’t know how fast you are going, neither if your engine runs too hot. You don’t know how much gas you have in your tank. Pretty awkward, right? Well, it’s the same with running an IT and network infrastructure without some kind of OSS or network management framework: As long as you drive straight and with a constant speed, everything is fine, yet, at some time, something will break down, a service will start spinning, storage pools will degrade or fill up, Will you be aware of these events before they occur and phones start ringing?